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[G1]-Co5 Added Values (Add value of relationship (saying thank you…

- - - - The market size is big enough for more than one company existing
        
        Imitation to share the market
        
        Air flight company
        
        Although the price is fix, but the expense increase, not very healthy.
      - The marketing size is expamdable.
        
        Imitation to expand the market together.
        
        Smart phone market from 2008 to 2018
    - - Market size is not big enough for a lot competitors.
      - The market size is nor easily to grow.
        
        No two species can coexist that make their living in the identical way
        
        Prevent imitation
        
        Collect customer the feedback the your competitors do not have to customize your product.
        
        Google
        
        Create a brand identity
        
        Apple Iphone
        
        added value of a company, not a product
        
        2 more items...
        
        Build volume to move down the learning curve
        
        TSMC
        
        Compete aggressively for volume so that competitors can’t follow you down the learning curve.
        
        Foxconn
- - - - Nintendo
        
        Shortage
        
        Without you, there's no game
        
        Made headlines
        
        Move slower-selling Nintendo games
        
        More consumer demand
        
        Resulted in a high added value for itself
        
        Customers
        
        Toys"R"us, Wal-mart
        
        Suppliers
        
        michrochips
        
        Ricoh, Sharp
        
        game characters
        
        Marvel, Disney
        
        Competitors
        
        Hardware
        
        Atari, Commodore
        
        Complementors
        
        Software
        
        Acclaim, Electronic Arts
        
        Conditions
        
        Meet standards
        
        Exclusive terms
        
        Five titles a year
        
        Quality
    - - Pros
        
        May give you cachet
        
        May provide free publicity
        
        Get you a bigger slice of pie
        
        Customers may buy your slower-moving products
      - Cons
        
        May cost you a relationship and thereby future sales
        
        Create ill will
        
        Leaves a hole in the market, inviting entry
        
        Shrinks the pie
- - - - the $64000 questions is how to develop
    - - actively promote strong relationship with
        
        your suppliers
        
        your customers
        
        even if it's not love at frist singht, you can help turn the frist date into a lifelong romance
    - - ie. U.S. airline
        
        Free Riders
        
        AAdvnatage frequent-flyer program
        
        plastic membership cards+ computer program to track mile
        
        some empty seats
        
        some cannibaliztion
      - two caveats
        
        free ones won't displace other
        
        prevent resale of the rewards
      - Divided Loyalty
        
        copied soon
        
        try to keep way ahead
        
        different level reward
        
        make sure who are the most precious customers
      - Who wins ? Who loses
        
        the best way to succeed is to let others do well , including your comptetitor
        
        not only create competition but also make competitors have somthing to lose from getting into a price war
        
        trying to help companies in other businesses engineer customer loyalty too
- - - - ex:TWA's comfortable way to fly
    - - Taco Bell's lower quality product, but lower price
  - - - redesign the manufacturing process
      - Club Med
        
        lower salary to reduce the cost
        
        putting costs into activities in the resort
        
        excellent activities make the brand famous
        
        attract excellent employees who do not care about salary
    - - make a better product
        
        increase the cost, improve a little quality
        
        keep on then attract more customers
        
        more needs
        
        operate more efficiently
  - - - What profit each player brings to the game.
        
        Increase price without increasing cost
        
        How to have added value of you own
        
        Selling something unique
        
        Be an important part of business model
        
        Have good relationship with your supplier or buyers
        
        2 more items...
      - The extra price that customers willing to pay