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What do we need to research? (What is the target market? (Ages?, Gender?,…
What do we need to research?
What is the target market?
Ages?
Gender?
Certain types of people?
Types of campaigns?
Film?
Poster?
Image
Successful campaigns and how they worked
What made them good?
How did they make it intersting?
Ways we can get peoples attention
Storyline
Graphics
Message
How can we stop the issue?
How will we get the issue across?
Will the campaign work?
Are we going to get to the right target market?