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3.3.1 Marketing Mix - Product (Product Life Cycle (Extending Product Life…
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:pencil2: Image/identity given to a product which gives it a personality of its own + distinguishes it from competitor's brands.
:pencil2: When consumers keep buying the same brand again and again instead of choosing a competitor's brand
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:star: Knowing the life cycle stage of a product can help a business w/ pricing + promotion decisions
e.g. High promotion at introduction stage
