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Ch1. Introduction (Key stakeholders (Consumers, Shareholders, Investors,…
Ch1. Introduction
Definition of crisis
Major occurrence
Negative outcome
Unpredictable event
damage reputation
Negative effects
Corporation
Layoffs
Loss of reputation
society
Increased media scrutiny
Increased media discussions
government
increased scrutiny
financial
Decrease revenue
Decrease share price
Key stakeholders
Consumers
Shareholders
Investors
Employees
Community groups
Activists
4Ps
Practice in mgt
Prevention
Preparation
Response
Revision(Evaluation)
Characteristics
Suddenness
Time compression
Uncertainty