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Consumer Behaviour (Purchase Decision (Product Choice, Brand Choice,…
Consumer Behaviour
Purchase Decision
Product Choice
Brand Choice
Dealer Choice
Purchase Amount
Purchase Timing
Payment Method
Buying Decision Process
Problem Recognition
Information Search
Evaluation of Alternatives
Purchase Decision
Post Purchase Behaviour
Marketing Stimuli
Products & Services
Price
Distribution
Communications
Other Stimuli
Economic
Technological
Political
Cultural
Consumer Psychology
Motivation
Perception
Learning
Memory
Consumer Characteristics
Cultural
Social
Personal