Please enable JavaScript.
Coggle requires JavaScript to display documents.
You Are What You Stream: Spotify images (19) (The x-box experiment…
You Are What You
Stream: Spotify
Unique streaming intelligence
Can predict
about people if they are
Reliable
Loyalist
Curator
Explorer
Testing systems with employees
Billboard list
Top Songs
Random list
Combination
Basic list
Selection
Ground truth on-platform
behavior
By using
machine learning models
the arm platform signals
Upcoming process
test it
tweak it
ship it
Spotify Review
Information and Statistics
Users:150 million
Data generated: 11 years of data
transmission (30 terabytes)
Outcome: The information collected
can improve personalized user
experiences.
weekly mix today
daily mix today
Functionality
Analysing
the range of music
people listen to.
how surprising that range is in relation to the average.
Discovering
how much people listen
unfamiliar music
Verifying
how much people really enjoy their streaming experience
The x-box experiment
relevant targeting &
messaging
minimize email opt-outs
Increase cross-devise
usage
Further validate Spotify
ML segment
