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image (1 Problem (Techniques (Interview (Observer, Interviewer),…
1 Problem
painpoint?
Qualitative
Sampling
Interviews
Techniques
Ethnographic
MoreKnowledge
Interview
Observer
Interviewer
Find 5
Pay/Not?
2 Market
BigEnough?
Stream?
Tools
GoogleAdWords
Competitor Research
GoogleTrends
Moz!
3 Product
Prototype
Test
Concierge!
ManualFaking
CriticalLearning
4 Pay
budget
100 - 500 USD
Metrics
Sales
Geographies
Cart Abandonment
7/10 ok
Conversion
Attempts
A/B Test
CustomerAppraoch
SpoofLanding
Careful!
