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Disney-Updated-Movie-Logo-2011 (Background (Activities "…
Background
Activities "Entertainment"
Animation
Theme Parks
Distribution
Retail
TV
Music
Revenue $32bn
133.000 full time employees
+100 million visitors in stores and them parks
Objectives
Improve Customer Experience
Lowering service cost
Actions
CRM
On-line
Example
Destination Disney
Track Customer Data
Buying Behaviour
Personal Preferences
Easy yo book
Plan Activities
Mobile
Example
Pal Mickey
CPU
Speaker
Infrared
Internal clock
Virtual Tour Guide
Avoid lines
Improve Customer Experience
Static customer
Dynamic Customer
Location
User Preferences
Movement
Use data in the context of individual customer behavioir
Lowering service cost
500 Sensors
Event Parade, shop
Mobile Magic
Real Time information
World Disney World Maps
Disney World Dinnnign
Disney world wait times
Fast Pass
GPS Mobile Map
