Please enable JavaScript.
Coggle requires JavaScript to display documents.
External analysis (Environment? (First element firms operates &…
External analysis
-
STEP or PEST, five forces & group analysis
-
-
-
- competitive, 2. near, 3. far
- Near environment analysing
-
-
-
-
-
-
- Far environment (analysing)
Affecting all organisation, such as industry or segment
-
-
Features of STEP/EL
- Social = demgrap, lifestyles, social values
- Tech = progress or advances
- Economic = recession or growth
- Political = Processes & regulatory
-
-
-
-