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Mintzberg's 5 Ps in relation to Norwegian Air Shuttle (Plan (introduce…
Mintzberg's 5 Ps in relation to Norwegian Air Shuttle
Plan
introduce low cost routes (Economist, 2016)
Maintain low operating costs, operational excellence and helpful, friendly service (Norwegian Air Shuttle, 2018)
'Maintain an innovative "out-of-the-box" approach' (Norwegian Air Shuttle, 2018)
'Offer a core low-cost product as well as a more comprehensive package' (Norwegian Air Shuttle, 2018)
Ploy
undercut competitors (Economist, 2016)
forcing competitors to react e.g. to offer lower cost alternative (Economist, 2016)
Pattern
finding gaps in the market e.g. lack of routes within Argentina (Buyck, 2018)
'Offer high-frequency business destinations to primary airports and a wide range of destinations for leisure travellers' (Norwegian Air Shuttle, 2018)
Perspective
Values that they plan to adhere to (Norwegian Air Shuttle, 2018)
Innovation
Teamwork
Simplicity
Position
low-cost airline (Economist, 2016)
'positive and entrepreneurial organisation' (Norwegian Air Shuttle, 2018)