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Customer & Resource Management (Customer types (VALS types)…
Customer & Resource Management
Customer types (VALS types)
Experiencers
Young & Enthusiastic
For ex. Spending a lot on clothes
Don't plan buying a thing long time before
Strugglers
Poorer & Elderly people
Loyal to familiar brands
Actualizers
Successful & Active
Cultivated, expensive tastes
Believers
Conservative traditionalists
Familiar products and established brands
Makers
Practical
Family-oriented
Functional products and tools
Strivers
Insecure people
Without much money
Buy stylish products to imitate richness
Subtopics
Customer Lifetime Value
Retaining existing customers
Loyality program
to forge a tight connection with the customer
Knowing your customer
Demographic segmentation
Occupation
Social class
Behavioral segmentation
How often someone buy a particular product
Situation of use
Lifestyle segmentation
Values
Opinions
Activity
Interests
Psychographic segmentation
VALS
system
Data
Data management
to enrich the database with information about customers
data warehouses
consumer behaviour
Customer satisfaction
Customer as an object
Satisfaction
- Are happy with your products
Delight
- extremely happy with your product
Allegiance loyality
- Continue buying from you
Dissatisfaction
- Are not happy with your product
Defection
- Stop buying your products