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Core: Paid SEM & Social (Optimizing & Strategy (Budget management,…
Core: Paid SEM & Social
VC Growth & Acquisition Strategies
How to run an agency bake-off
Selecting your 1st acquisition channel
Why hire an agency vs. going in-house
Emerging Digital Trends
Amazon
Mobile
YouTube video
Product/Market Fit
Or not?
New Ventures & Startups
Startup culture
Lean start-up bootstrapping strategy
Paid acquisition for new startups with limited budget
Optimizing & Strategy
Evaluating success
Brand strategy
What to look for in your audit
UI/UX
Friday tip of the week video (quick 5 min whiteboard session)
Budget management
How budget capping is costing you millions (of impressions)
Testing & cutting edge news
Career & Growth Development :
The GP Culture
GP Food & Beverage
Top 10 Places to Wine & Dine Clients in SF & LA
Agency vs. In-House
Why SEM is the perfect 1st job
Client Communication
Building client rapport
How to deal with difficult client communication
too much/too little communication
Questions you should ask your agency//client
How to help your POC make a case for increased budget
Self Help for the Practitioner
Guides & strategies
Videos/tutorials
Audiences:
Candidates
New business
VC's/Execs
Current clients
Practitioners