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Perceived Risk (Risk Reduction Strategies (Risk reduction strategies…
Perceived Risk (
Risk Reduction Strategies
,
Physical Risk
,
Financial Risk
,
Psychological Risk
,
Social Risk
,
Performance Risk
,
Time Risk
,
There are six popular dimensions of perceived risk (all affect purchase decisions)
- Physical risk
- Financial Risk
- Psychological risk
- Social risk
- Time risk
- Performance risk
,
One of the key concepts to understand consumer choice behaviour (Mitchell & McGoldrick 1996))