Publishing in the Environmental Field
Journal Articles
Blog Posting
Ethos: Credibility
Logos: Information and Data
Highly selective journals: Large competition for spots
Long editing/ publishing process: Peer Review by three unknown judges (Up to two years time)
Published only a few times per year
Has to follow a single theme
Selective language
Charts/ Figures
Length (4-5 pages)
Detailed information: What and why?
Pathos: Emotion
Generalized Language (Trigger Words)
Audience
Selective
Scientists/ Other Environmentalists
Had to have had previous exposure to journals to know specific names
Author
Must be established in academia: Student/ Professor or Researcher
More knowledgeable on scientific data/ previous case studies
Has in field experience on subject which they are writing about
Journal Examples
Primary: Applied Geography
Peer Reviewed Journal
Released Every Month under a theme
Well Known/ Mentioned multiple times in conversation
Secondary Examples: Annals of the Association of American Geographers/ Geoinformatics and Geostatistics: An Overview
Well known but powerful examples
Short but to the point
Relies heavily on audience opinion/ interaction
Audience
Amatuer environmentalists/ enthusiasts
Not as familiar with subject as those in academia
General
Depend on author to provide an understanding of situation
Author
Is not as experienced (May not have done field research about the subject)
May also be just an entusiast (Could be academic reaching out to a more generalized audience)
Is required to make the content understandable for a general audience
Must be more concerned with appearences
Blog Examples
Primary: Global Witness Blog
Focused on bringing attention to the connection between human rights violations and environmental disasters
"We are independent, not-for-profit, and work with partners around the world in our fight for justice."
More experienced blog: Performs "field research" (Undercover investigations and such)
Even in their description, powerful and emotional words are used to rally support for their cause
Secondary: LiveScience.com/ The Oil Drum