FIFA Controversy

Coca Cola

Media

Victims

GAZPROM

Players/Fans

Visa

UNICEF

Partnered with FIFA to encourage world peace. Hoping to use the medium of soccer to bring people together.

Sponsor of FIFA

Sponsor of FIFA

Sponsor of FIFA

Not really effected by this controversy because the company continued to pay them and host games.

Benefited from this because it created a story to talk about, which is exactly what every media outlet wants

Victims would be the people/countries that got the opposit end of the corruption, such as any country that wanted to host the 2016 or 2022 FIFA cup.