False advertisement of Lumosity/Lumos Labs

Lumosity/Lumos Labs

Defends accusations with "strong contributions to the scientific community"

Promised cognitive improvement in daily life with advertised "brain games"

Bias stems from wanting to sell product and protect brand.

Risk of losing sales and credibility.

FTC/Cognitive researchers

Research shows no proof of cognitive improvement in daily life

FTC's job to protect consumers from false advertisements

Gain credibility for exposing malpractice

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