False advertisement of Lumosity/Lumos Labs
Lumosity/Lumos Labs
Defends accusations with "strong contributions to the scientific community"
Promised cognitive improvement in daily life with advertised "brain games"
Bias stems from wanting to sell product and protect brand.
Risk of losing sales and credibility.
FTC/Cognitive researchers
Research shows no proof of cognitive improvement in daily life
FTC's job to protect consumers from false advertisements
Gain credibility for exposing malpractice
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