Goal: convince my audience of Pompeii's importance and that Italy has failed to protect it

Plausible Reactions

Audience likely to support me

Not plausible Reactions

Ancient art enthusiasts; people who want to protect ancient art and perhaps visit it frequently in museums or such

Tourists who want to see Pompeii; if the site collapses then they can't go. Would like to see the history before it is too late

Conservators; others involved in my field of study

Critics of Italy's government; Pompeii should be saved if only for the sake of the fact we can highlight the poor handling of the site beforehand.

Reader will have a greater understanding of the arguments for and against conserving art

Reader will learn something about the Italy (the government, Italian tourism, etc.)

Hopefully, reader will agree with argument and want to protect Pompeii

Have greater awareness about the controversy at hand

Unlikely to change their thoughts entirely on Pompeii or art history

Unlikely to become actively involved unless they live in Italy

Unlikely to encourage reader to make a stand

Have greater interest in seeing the site

Consequence: may read up more or feel urged to visit a museum

Consequence: may feel like visiting Italy more or maybe less.

Consequence: maybe the reader decides to take some action. Share the argument I have written, discuss it, bring some form of attention to it, donate to a museum, etc.

Consequence: May want to learn more about these sort of controversies

Consequence: try to visit Pompeii