Rhetorical Analysis of "What in the World Are They Spraying?"

Audience

Context

Message/Purpose

Cultural Values/Beliefs

Interviews and expert opinions

Visual Dynamics

People who care about the environment

Conspiracy theorists

Published on October 22, 2010 by TruthMediaProductions

Created in response to AAAS meeting on geoengineering

Point out the flaws in injecting aluminum into the atmosphere

Audience should be outraged by governments blatant disregard for their safety

News clips make content more relatable to audience

Music soundtrack changes depending on who is speaking

Use of image slides to quote flaws from those who support geoengineering

Shows that they are real-world problems and current

Emphasizes issues and evokes anger and concern out of audience

Changes the mood and tone of the documentary

Incorporates statistics

Helps to establish credibility of author by showing he has refutable sources.

Productive future

Desire for a better world without putting ourselves at risk

Government support

Reversal of climate change

Human health