Why Climate Engineering Won't Work
Audience
Author
Context
Logos
Ethos
Pathos
Cultural Values
Message
Main strategy
Factual/ scientific evidence
no citations to add credibility of facts
"science talk" to establish authority
addresses counterarguments (mainly those of Crutzen)
word choice guilt trips the audience
creates personal connection to the topic
we can undo what we have done
climate engineering is the "easiest" fix
disprove Crutzen's idea for climate engineering
"touchy" subject
general public who has been swayed into believing that climate engineering will work
scientists and politicians who are on board with this idea and trying to advance its feasibility
climate scientist and physics professor
based in Berlin, Germany
an old debate with new factors
a popular subject that affects the globe