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Attitudes 4 :check: (Decision making and attitudes (Attitude-behaviour…

Attitudes 4 :check: (Decision making and attitudes, Formation: , Articles: , Cognitive dissonance theory

we feel dissonance (tension, lack of harmony) when simultaneously accessible thoughts or beliefs (cognitions) are psychologically inconsistent
-->refers mostly to discrepancy between behaviour and attitude

, Attitude change, Persuasion
the process of forming, strengthening, or changing attitudes by communication , Definition: :check:
a un/favourable evaluative reaction towards something or someone, rooted in one's beliefs, and exhibited in one's feelings and inclinations to act
Characteristics:

relatively permanent
limited to socially significant events or objects
generalisable+ some degree of abstraction

Components of attitude:
Three-component attitude model
1 Cognitive ([characteristics of object]beliefs/ knowledge)

Affect (feeling/emotions toward object)
Behaviour (behaviour towards object)

Expressed in:

Thoughts
Feelings
Behaviour

Function:
-saves cognitive energy (focuses attention & filter out unnecessary or unimportant features), Balance theory
-we want to maintain balance between attitudes and evaluations of one object
--> if inconsistency occurs we adjust it , Elaboration-likelihood model
[Heuristic-systematic model]
Important to subject-->Central route [systematic process] (careful information processing)-->Attitude change depends on quality of arguments
Not important to subject: Peripheral route [heuristic process] --> not careful information processing: attitude change depends on presence of persuasion cues (e.g. source)

, Types of attitudes :check:
Belief-based (reasoned) attitudes
– based on outcome expectations and their relative importance
– conscious cost-benefit analysis
Cue-driven (automatic) attitudes
– spontaneous evaluation triggered by perception of attitude object
– automatic process of learned associations
--> first impression/ first feeling )