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The Ultimate IT Powerhouse
The Ruler
Goal: Control, create order from…
The Ultimate IT Powerhouse
The Ruler
Goal: Control, create order from chaos
Traits: Leader, responsible, organized, role model, administrator
Drawback: Could lack a common connection, or be too authoritative or controlling
Marketing niche: Help people become more organized, restore order, create more stability and security in a chaotic world
Example: Microsoft, Barclays, Mercedes-Benz
“The Mercedes-Benz brand stands for the aspiration to deliver ‘The best’ in terms of products, technology and services. In the S-Class segment in particular, customers have very high expectations with regard to exclusivity and individuality. Mercedes-Maybach enables us to fulfill these desires in the exclusive top segment of the market”