Fly to the Limit
Customer Demographic
*Web Pages
Design
Look & Feel
Platform
Desktop
Mobile
Tablet
Thrill-seekers 20+
Corporate/Professional Getaways
Those with disposable income
Honeymooners
Tourists
Trampers
Mature, looking for a peaceful experience 40+
Landing
Make a Booking
About
Services
Site Map
Contact
World class
Sell the experience
Clean
Adventure
Site Tasks
Make a booking
Select date/time using date picker
Simple
Intuitive
Professional
Reliable
Lodge enquiry (email or form)
View map
Cycle through image gallery
Connect via social media sites (Facebook & Instagram)
View Trip Advice Reviews
Tranquility
Site Goals
Connect with customers
Move business into modern technology age
Receive more bookings & enquiries
SEO Strategy
Write content to suit both visitors and search engine crawlers
Maintain sensible hierarchy for HTML tags
Articulate consideration for information architecture
Site Promotion
Utilize Facebook to run occasional competitions, giving people an incentive to share the most beneficial posts
Share breathtaking photographs of the views via Instagram
Ask customers to review their experience on the Trip Advice website and (with permission) use the best as testimonials
Photographers
Video Footage (YouTube)
Upload the best video footage to YouTube and link to site
Realistic