Fly to the Limit

Customer Demographic

*Web Pages

Design

Look & Feel

Platform

Desktop

Mobile

Tablet

Thrill-seekers 20+

Corporate/Professional Getaways

Those with disposable income

Honeymooners

Tourists

Trampers

Mature, looking for a peaceful experience 40+

Landing

Make a Booking

About

Services

Site Map

Contact

World class

Sell the experience

Clean

Adventure

Site Tasks

Make a booking

Select date/time using date picker

Simple

Intuitive

Professional

Reliable

Lodge enquiry (email or form)

View map

Cycle through image gallery

Connect via social media sites (Facebook & Instagram)

View Trip Advice Reviews

Tranquility

Site Goals

Connect with customers

Move business into modern technology age

Receive more bookings & enquiries

SEO Strategy

Write content to suit both visitors and search engine crawlers

Maintain sensible hierarchy for HTML tags

Articulate consideration for information architecture

Site Promotion

Utilize Facebook to run occasional competitions, giving people an incentive to share the most beneficial posts

Share breathtaking photographs of the views via Instagram

Ask customers to review their experience on the Trip Advice website and (with permission) use the best as testimonials

Photographers

Video Footage (YouTube)

Upload the best video footage to YouTube and link to site

Realistic