Factors influencing consumer preference towards online shopping for apparels in Malaysia

Socio-psychological factors

peer pressure

hedonic motivations

motivation

peer influence

adventure shopping

gratification shopping

idea shopping

value shopping

conceptual learning

belief & attitude

future IV✅

shopping orientation

onlne experience

enjoyment

shopping for stimulation, adventure, and the feeling of being in another world. For the sheer excitement, adventure, thrills, stimulation, excitement

does it matter to you if you don't get to feel the clothing but you are able to read the detail description?

perception

social shopping

enjoyment of shopping with friends and family, socializing and bonding. Being altruistic, cohesive, and seeking acceptance and affection in interpersonal relationship

For future research

As quoted by Lim et al (2016) perceived usefulness is defined as the extent of which consumer feels online website could add value and efficacy to them when performing online shopping. And previous studies are were mostly conducted in developing countries, while minor percentage are conducted in developed countries. because developing countries are still at the infant stage of information technology compared to developed countries.