Factors influencing consumer preference towards online shopping for apparels in Malaysia
A Coggle Diagram about hedonic motivations (adventure shopping, gratification shopping, idea shopping, value shopping and enjoyment), future IV:check: (shopping orientation and onlne experience), Socio-psychological factors, For future research (As quoted by Lim et al (2016) perceived usefulness is defined as the extent of which consumer feels online website could add value and efficacy to them when performing online shopping. And previous studies are were mostly conducted in developing countries, while minor percentage are conducted in developed countries. because developing countries are still at the infant stage of information technology compared to developed countries.) and does it matter to you if you don't get to feel the clothing but you are able to read the detail description?