Factors influencing consumer preference towards online shopping for apparels in Malaysia
Socio-psychological factors
peer pressure
hedonic motivations
motivation
peer influence
adventure shopping
gratification shopping
idea shopping
value shopping
conceptual learning
belief & attitude
future IV✅
shopping orientation
onlne experience
enjoyment
shopping for stimulation, adventure, and the feeling of being in another world. For the sheer excitement, adventure, thrills, stimulation, excitement
does it matter to you if you don't get to feel the clothing but you are able to read the detail description?
perception
social shopping
enjoyment of shopping with friends and family, socializing and bonding. Being altruistic, cohesive, and seeking acceptance and affection in interpersonal relationship
For future research
As quoted by Lim et al (2016) perceived usefulness is defined as the extent of which consumer feels online website could add value and efficacy to them when performing online shopping. And previous studies are were mostly conducted in developing countries, while minor percentage are conducted in developed countries. because developing countries are still at the infant stage of information technology compared to developed countries.