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CIBA-Geigy (Categories -
resource allocation
…
CIBA-Geigy (
Categories -
- resource allocation
- management of overall portfolio cash & growth
- focus on success factors at stages of life cycle
,
Implications of Categories ,
Swiss pharma co. - chemicals, dyes, pharma, animal health, crop protection.
Strategy based on intuition - case by case discussion for resource allocation,
The Newport Decision - Pigments division requested investment to modernise manufacturing plant in Newport ,
Portfolio Balance & Diversification
1990 major reorganisation (Vision 2000) to streamline performance & realign with social & economic environment.
Portfolio mix - Focus on growth and profitability relative to competitors,
START HERE move anticlockwise)