Inside the mind of a young entrepreneur
A Coggle Diagram about (Increased exposure creates synergism among all your marketing efforts. As people see your name more frequently, they begin to attribute increased credibility to your message., People do not care about you or your book; they care about themselves. And they will not buy your book unless and until you convince them that it will help them and that they need it more than anything else on which they can spend their money., The benefit the reader gets from reading your book ñ not the book itself ó should star in your promotion., When thinking of a reason why someone would purchase your book, put yourself in the place of the prospective buyer and ask yourself, ìSo what?î Keep doing that until your imaginary customer says, ìOh. Now I understand.î Then communicate that concept in your promotional literature and they should be more likely to buy., A reduction in your promotional budget may increase short-term cash flow but deny long-term revenue., Begin your headline with words that have an an- nouncement quality such as Introducing .... , Just Published..., Presenting the Latest ..., At Last ... ., Headlines beginning with the words New and Now usually make readers hit the breaks and read the release., Make your headlines interesting and address the readerís major concern. Media producers will read your release while thinking, ìWill this be of interest to my readers, viewers or listeners?î, As in all promotion, you should pitch the hook, not the book. and A fundamental rule of marketing is to find a need and fill it. Then let people know you filled it.), Marketing (Book Recs. Spanish, Hardcore Promotion, Entrevistas y PR, Artes, Book Recs Eng and Lanzamiento del libro), Portada (Emprendedores, Get more people, Arte and ), Ventas (Empresas, Local and Online), Terminar de traducir (Version en espanñol and Version en Ingles), After Release (Go into podcasts. ) and When your book is first introduced, people need to understand why it is in their best interest to purchase your book. Later, they need to be reminded to buy it.