MARKETING COMMUNICATION :fire:
A Coggle Diagram about CHAP 13 : INTERNET ADVERTISING, CHAP 4: TARGETING, CHAP 12: TRADITIONAL ADVERTISING MEDIA, CHAP 19 : EVENT AND CAUSE SPONSORSHIP
Brand promotion by linking to a meaningful athletic, cultural, social or high-interest public event, CHAP 11: ADVERTISING MEDIA: PLANNING AND ANALYSIS
MEDIA are the general communication method that carries adv messages such as tv, magazines, newspaper, Internet...
VEHICLE are the specific broadcast program or print choice in which adv are placed . Eg: tv is a specific medium, and game show is the vehicle for carrying tvc., CHAP 5: POSITIONING, CHAP 8: EFFECTIVE AND CREATIVE ADVERTISING MESSAGES, CHAP 9: MESSAGE APPEALS AND ENDORSERS, CHAP 3: FACILITATING THE SUCCESS OF NEW BRAND, CHAP 15: SALE PROMOTION, CHAP 18: MARKETING ORIENTED PR AND WOM, CHAP 2 : MARCOM CHALLENGE and CHAP 20: SIGNAGE AND POP COMMUNICATIONS