Chapter 10 : Launching a Successful Online Business and EC Projects
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Starting a new online business
An e-startup is a startup
Getting into e-commerce
Creating a new company or adding an online project
Identify a consumer or business need in the marketplace.
Investigate the opportunity.
Determine the business owner’s ability to meet the need.
Tips for success
Avoid creating a gizmo.
Get real.
Whittle, shape, iterate, repeat.
Aim for excitement.
Do your homework.
Cloning
Planning online businesses
business plan
business case
Funding a new online business
First round of initial funding
angel investor
incubator
Second round financing
venture capital (VC)
Additional Funding
The initial public offer (IPO)
Building or Acquiring a Website
BUILDING A WEBSITE
Select a Web host.
Register a domain name.
Create and manage content.
Design the website.
Construct and test the website.
Market and promote the website.
Website Hosting and Obtaining a Domain Name
WEB HOSTING OPTIONS
storebuilder service
A Dedicated Hosting Service
Web hosting service
mirror site
ISP Hosting Combined with Web Designer
ISP hosting service
self-hosting
REGISTERING A DOMAIN NAME
domain name
Domain Name System (DNS)
Content Creation, Delivery, and Management
content
The text, images, sound, and video that make up a Web page
CATEGORIES AND TYPES OF CONTENT
dynamic Web content
Content that must be kept up-to-date
Primary and Secondary Content
cross-selling
up-selling
Promotion
Comment
Adding E-Commerce Initiatives or Transforming to an E-Business
A webstore
A portal
E-procurement
Auctions & reverse auctions
M-commerce
Social commerce
Transformation to an E-business
What is organizational transformation?
How an organization can be transformed into an E-business
Business Process Reengineering (BPR)
Business process management (BPM)
Software tools for facilitating the transformation to E-Business
Change Management
Building or Acquiring a website
Classification of websites
Informational website
Interactive website
Attractors
Transactional website
Collaborative website
Social-oriented website
Steps in Building a website
Select a web host
Register a domain name
Create & manage content
Design the website
Construct & test the website
Market & promote the website
Creation or Acquisition of content
Really Simple Syndication
Podcast
Reprensentative Content related-Vendor
Content Delivery Network
Personalizaed Content
e-newsletter
Buying Content
Syndication
Content Management
Content testing and Updating
Measuring Content Quality
Content Removal
Pitfalls of Content Management
Content Management Software
Website Design
Guidelines for a successful Website:
1.Build it for users (useful for the user, not necessarily the company).
2.Make it useful (e.g., usability test).
3.Make information easy to find.
4.Accommodate all users, including those with disabilities.
5.Build a comprehensive, responsive, and effective site.
6.Measure the site against the best of its peer group.
7.Build trust; be up front about security, privacy, and marketing policies.
8.Assign ownership to users, but work as a team with the technical people.
9.Set priorities; do the most beneficial stuff first.
10.Watch for new developments and encourage innovation.
information architecture
SITE NAVIGATION
site navigation
Site Map and Navigation
Aids that help visitors find the information they need quickly and easily
PERFORMANCE (SPEED)
COLORS AND GRAPHICS
usability (of website)
Providing E-Commerce Support Services
1) PAYMENTS: ACCEPTING CREDIT CARDS
card-not-present (CNP) transaction
-A credit card transaction in which the merchant does not verify the customer’s signature
2) WEBSITE PROMOTION
- Internal Website Promotion
signature file
-A simple text message an e-mail program automatically adds to outgoing messages
Web analytics
-The measurement, collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing Web usage
search engine optimization (SEO)
The application of strategies intended to position a website at the top of Web search engines
3) CUSTOMER RELATIONSHIP MANAGEMENT
- Using Content to Build Customer Relationships
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Opening a Webstore
4) OPTIONS FOR ACQUIRING WEBSTORES
-Build them from scratch
-Build them from components
-Build with templates (storebuilders)
5)Selecting a Development Option. Consider:
Customers
Merchandising
Sales service
Promotion
Transaction processing
Marketing data and analysis
Branding
6)YAHOO! SMALL BUSINESS
-Getting Started
-Take a Tour and See the Videos
-Using the Templates