Why can't Halogen increase sales by 10% (and break even) in 24 months?
Pricing of Tickets/Workshops
Marketing
Budget Constraints
Primary vs High School
Adult v Student
Competition
Better Brand Awareness
Offerings
Relations with Customers
Pricing
TedEd/Saxton Speakers/ Kokoda Spirit
Product- more than one type of event
Product Offering
Cost Effective
Suitability
Operations
Government Legislation Restrictions
Inefficient use of resources
Payment
Who pays? - School v parent?
Location
Transport (Cost-Effective)
Co-efficient Costs
Acquisition/New attendees
Not targeting right channels
Not enough students attending
Teacher Associations/ Teacher publications
Lack of awareness
Value Proposition
Diversity of Seminars
Only 10 events per year
Demand Issues
10,000 Ideas
Differentiation from Competitors
Suitability for Schools v Uni/TAFE students on leadership topic
Suitability for Primary v High School
Suitability of speakers & niche topic for target market/ target audience
Retention
Post-event communication to customers
Inefficient marketing strategies
Name change may cause confusion
Not enough students attending
Lack of brand awareness
Scope (schools)
Wrong target market (Not decision makers)