Why can't Halogen increase sales by 10% (and break even) in 24 months?

Pricing of Tickets/Workshops

Marketing

Budget Constraints

Primary vs High School

Adult v Student

Competition

Better Brand Awareness

Offerings

Relations with Customers

Pricing

TedEd/Saxton Speakers/ Kokoda Spirit

Product- more than one type of event

Product Offering

Cost Effective

Suitability

Operations

Government Legislation Restrictions

Inefficient use of resources

Payment

Who pays? - School v parent?

Location

Transport (Cost-Effective)

Co-efficient Costs

Acquisition/New attendees

Not targeting right channels

Not enough students attending

Teacher Associations/ Teacher publications

Lack of awareness

Value Proposition

Diversity of Seminars

Only 10 events per year

Demand Issues

10,000 Ideas

Differentiation from Competitors

Suitability for Schools v Uni/TAFE students on leadership topic

Suitability for Primary v High School

Suitability of speakers & niche topic for target market/ target audience

Retention

Post-event communication to customers

Inefficient marketing strategies

Name change may cause confusion

Not enough students attending

Lack of brand awareness

Scope (schools)

Wrong target market (Not decision makers)