A Coggle Diagram about To whom? (Needs of the customer, Habits of the customer, Desires of the customer and Define the customer - who is the target group? See it as a person), How? (Visually?, Integrate the brand and Verbally - what are the keywords?), What? (Values, Purpose and Emotions), When and where? (Where to advertise - distribution channels), What is the company's mission?, What are the benefits and features of our products and services?, What do your customers and prospects already think of your company? and What qualities do you want them to associate with your company?