Advertising (Types (commercial, mailshots, pop-ups(before the film), viral…
Advertising (Types, Elements of a really good advertising, Which forms are not acceptable in your opinion ?
(AD with....), Aims, Many marketing and advertising professionals like to call Volkswagen's "Think Small" campaign the gold standard. Created in 1960, the campaign set out to answer one question: How do you change peoples' perceptions not only about a product, but also about an entire group of people?
See, Americans always had a propensity to buy big American cars, most Americans were still not buying small German cars. So what did this Volkswagen advertisement do? It played right into the audience’s expectations. You think I’m small? Yeah, I am. They never tried to be something they were not.That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. Consumers recognize and appreciate honesty.,
The Marlboro Man ads, which began running as early as 1955, represented the power of a brand when it creates a lifestyle around its product. Want to be free? Want to be a man? Want to be on the open range? That was the very definition of a Marlboro Man. The ads were effective because they captured an ideal lifestyle to which many men aspired at the time.
The lesson here? Remember that whatever you're selling needs to fit somehow into your audience's lifestyle -- or their idealized lifestyle)