CB: PSYCHOLOGICAL FACTORS
A Coggle Diagram about Perception (Selective Attention, Selective Distortion, Selective Retention, How the motivated person actually acts is influenced by his or her perception.
It's the process by which an individual selects, organises and interprets info to create meaning. and Dependent on 1) physical stimuli, 2) stimuli's reaction to surrounding, 3) conditions within the individual.
A process that begins with consumer exposure and attention to marketing stimuli and ends with consumer interpretation. It consists of activities by which an individual acquires and assigns meaning to stimuli.
It is a subjective process; reality and perceptions are often different.
In marketing, perceptions are MORE important than reality..) and Motivation (3 common theories for motivation, Stimulus creates response. and A person has many needs at any given time, consists of: 1) biogenic - psychological states of tension e.g. hunger, 2) psychogenic - arise from a need for recognition, esteem or belonging.
A motive is a need that is sufficiently pressing to drive the person to act.)