Chapter 5-Creating Long-term Loyalty Relationships
A Coggle Diagram about Qs
(What are customer value, satisfaction, and loyalty, and how can companies deliver them?
, What is the lifetime value of customers, and how can marketers maximize it?
, How can companies attract and retain the right customers and cultivate strong customer relationships?
and What are the pros and cons of database marketing?
- Building Customer Value, Satisfaction, and Loyalty
and Maximizing Customer Lifetime Value