Coggle requires JavaScript to display documents.
MM, 27.09 (COMPETITOR (current strategy, assumptions, future objectives,…
MM, 27.09 (COMPETITOR, market follower - copy with pride, FROM MASS MARKET TO CUSTOMIZATION, BASIC SEGMENTATION, HOW CAN DIFFERENTIATE, selecting competitors, how to look at competitors, CREATING BRAND, MARKETING SEGMENTATION PROCESS, POSITIONING is about differentiation, ADVERTISING, SEGMENT , TARGETING SEGMENT, market leader has to innovate, once he stops, he lose leader's
position)