Car
Technology
Life style
Selfdriving vehicles
Digitalization - Connectivity
Sharing economy
Sustainability
Enablers for shared rides
Booking tools
Ride/car sharing support
Person identification
keyless locks
Focus on climate in media
Specialization - use the best fitted vehicle for each purpose
Environmental focus
Gadgets/things with a good function is status
(visible e.g. in fashion)
Focus on climate in poilitics
Sharing is "status"
Redistribution of vehicles
Urbanization
Need for less room for parking
Reduce congestion
Provides a customer basis - people living close together