Car

Technology

Life style

Selfdriving vehicles

Digitalization - Connectivity

Sharing economy

Sustainability

Enablers for shared rides

Booking tools

Ride/car sharing support

Person identification

keyless locks

Focus on climate in media

Specialization - use the best fitted vehicle for each purpose

Environmental focus

Gadgets/things with a good function is status
(visible e.g. in fashion)

Focus on climate in poilitics

Sharing is "status"

Redistribution of vehicles

Urbanization

Need for less room for parking

Reduce congestion

Provides a customer basis - people living close together