Personalization versus 'Filter Bubble': The influence of personalization on the quality of search queries
A Coggle Diagram about semantic search is emerging
, Google, facebook, amazon present you your own version of internet. Custom made for you. or their version of the they want you to see
, Web search has become an important part of the lifegoogle 3.5 billion searches a day and these statistics are growing rapidly
(filter bubble is bad
), Internet is becoming everything. Applications, news, shopping, movies, social life
, recommondation systems
, As we increasingly use mobile devices, our exact locations, where we've been, which stores and restaurants we've entered, who we've met with and possibly even activities on unrelated services will be increasingly factored into the decision-making process about what we see and don't see.
, The Internet you see has recently been redesigned to flatter, pander and validate -- not challenge, enlighten and educate.
, filter bubble term is introduced by Eli Pariser
, Google now processes over 40,000 search queries every second on average (visualize them here), which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.
and Of course, most sources of content are "biased." The site you're reading now, for example, is "biased" in favor of technology-related content over, say, stories about Latin music. The difference is that online personalization is invisible. Nobody knows what's being filtered out or why. Most people don't even know that filtering is taking place.