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SMM (Ensure that virtually any SME at your org can create, or at least…
SMM (Ensure that virtually any SME at your org can create, or at least approve, content, Standards & goals, Sustained - how do we keep it going?, BRAND HEALTH, What we control, Review by committee is bad for creative & quality control - assign ONE person the responsibility of approving content, Always answer one question : why are we making this?, AGILE CREATION PROCESS, BU feedback, Debrief on how team are actually using, What we can influence, What doesn't exist today, Merchandising content - long form and short simple digestible, What we need to impact)