COMMUNICATION AUDITS

ICONOLOGY

MICRO-MACRO -POETICS

ICONOGRAPHY

MACRODIALECTICS

Generational: Google SEO, Facebook, SEM...

Critical: Social Innovation

Textual: Group, Authorship

SocioCultural: Local Discourse

SOCIAL INNOVATION #

Corporates

Technological Practices

Institutions

Social Movements

MESSORHETORICS

Communities Involved

Local Range

Influencers Mediation

BRANDING

EMERGENT DISCOURSE

Ecology

COMMUNITY REPUTATION

Visual Anchors