{"type":"rich","version":"1.0","title":"**Chapter 4: Choosing Brand Elements to Build Brand Equity** [Created by Syefa Hayati]","provider_name":"Coggle","provider_url":"https://coggle.it","thumbnail_url":"https://static.coggle.it/diagram/YgE8XzieqDCc3EVJ/thumbnail","width":1920,"height":1200,"html":"<iframe width=\"1920\" height=\"1200\" src=\"https://embed.coggle.it/diagram/62013c5f389ea8309cdc4549\" frameborder=\"0\" allowfullscreen></iframe>"}